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Spring 2013 Course Outline -  Lectures , Assignments and Exams

             
   

Feb 2

Feb 9

Feb 16

Feb 23

Mar 2

Mar 9

Mar 16

Mar 23

Mar 30

Apr 6

Apr 13

Apr 20

Apr 27

May 4

May 11

     

N

O

 

C

L

A

S

S

     

N

O

 

C

L

A

S

S

N

O

 

C

L

A

S

S

               

Assigned Chapters

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Link to Amazon.com

 

1

2

3

4

5 & Handout

6 & Handout

7 & Handout

8,9, 10 and Handout

11 & Handout

14 & Handout

   

Assigned Lectures

 

Lecture #1 - "THINK OUT OF THE BOX"

Link

Lecture #2 - "THE REAL WORLD"

Link

Lecture #3 - "PLANTING THE SEED"

Link

Lecture #4 - "INFORMATION IS POWER"

Link

Lecture #5 - "WRITE A MARKETING PLAN"

Link

Lecture #6 - "THE BUSINESS PLAN"

Link

Lecture #7 - "PROJECTIONS"

Link

Lecture #8 - "DEBT AND OTHER FINANCING"

Lecture #9 - "SBA, LEGAL AND TAX ISSUES"

Lecture #10 - "FRANCHISING VS OWNING"

Stanley Hotel Private Equity Analysis

Lecture #11 - "EXIT STRATEGY"

Final Exam Review

 

Group Projects / Group Presentations

 

Setting-up the Teams

Naming the Establishment

Investment Strategy

 

Preliminary Marketing Plan I

Final Marketing Plan Presentations

Preliminary Projections I

Financial Analysis Presentation II

Presentation to Banks / Financial Institutions

Preliminary Business Plan I

Business Plan Presentations

 

EXAMS/QUIZ

       

Quiz #1

 

Quiz #2

   

Quiz #3

   

Final Exam

Final Exam Spreadsheet

Individual Projects

 

Anatomy of Marketing Plan

Project Vine - Presentation

Project Vine - Info Memo

Independent Study Outline

Final Project - Spa Example

               

Reading Assignments

                         

Homework Assigments

                         

Syllabus:

Projects:

Sunbay Hotel Project

Denny's Franchise Project

Ithaca Vineyards Project

Berkley Catering Hall Project

Mobile Food Services Project

Spreadsheets:

Alexandria Hotel - DCF

CAPM & WACC

Links:

www.entrepreneur.com

www.csdassociates.com live projects

Lectures:

Lecture #1 - "THINK OUT OF THE BOX"

Lecture #2 - "THE REAL WORLD"

Lecture #3 - "PLANTING THE SEED"

Lecture #4 - "INFORMATION IS POWER"

Lecture #5 - "WRITE A MARKETING PLAN"

Lecture #6 - "THE BUSINESS PLAN"

Lecture #7 - "PROJECTIONS"

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SBA Services Site

sba.gov

Market Research

Market Research Sites

The Anatomy of Marketing

Legal Material

Corporate Loan Term Sheet

Examples of Projects

Project Vine Presentation

Project Vine Business Plan

Link

Link

Link